As a content marketing agency, you're expected to create content that's both engaging to your customer’s target audience and optimized for easy discovery by search engines. This requires a balance of creativity, technical proficiency and staying up-to-date in a constantly evolving world of SEO. AI solutions like ChatGPT can be very useful to streamline the process of crafting SEO articles.
Creating impactful and engaging content starts with a comprehensive outline. It’s a roadmap that breaks down complex topics into sections, helping you to write logically and coherently.
How to use ChatGPT:
“Generate an outline about ‘The benefits of marketing online’”
Drawing from a broad range of data, ChatGPT delivers an outline with relevant subheadings and sections. Each section should focus on a unique aspect of the broader topic, ensuring a thorough discussion. The AI ensures coherence and continuity, enhancing the reader's experience.
Importantly, an outline can guide you with integrating your target keywords. Strategic keyword placement is crucial for SEO. By highlighting your main points, an outline identifies where those keywords will fit naturally and meaningfully, boosting SEO performance. This is a good first step to begin driving SEO-optimized content from ChatGPT.
The headline is the linchpin that draws readers in and needs to contain your target keyword. This simple step can boost the visibility of your content in search engine results. The challenge, however, is creating a catchy and relevant headline with your keyword.
How to use ChatGPT:
“Generate headline options: ‘Suggest some headlines about digital marketing benefits.’”
These headlines are not just SEO-friendly, but also reader-friendly. ChatGPT creates headlines that are keyword-optimized and engaging. Moreover, the tool can create headlines in different styles, from informative to intriguing, whether your content requires a direct, informative headline, or a more provocative one. It's an essential tool in creating the ideal headline that attracts readers and enhances your SEO efforts.
Writing an engaging introduction should grab your readers' attention while incorporating essential SEO elements. The main role of an introduction is not just to introduce the topic but also to spark the reader's interest. It sets the stage for your content and forms the foundation for the rest to follow.
How to use ChatGPT:
“Write an introduction about the benefits of marketing strategies.”
ChatGPT will write an introduction while naturally incorporating your target keyword, optimizing your content for search engines from the beginning. Whether you prefer a straightforward approach or a narrative style, you can direct the AI to go in any direction. You can even start with a question or present an unexpected fact, making your introduction more appealing to readers. In this way, you're not only optimizing your introduction for SEO but also ensuring that your content starts on an engaging note.
A captivating introduction is merely the start. Body copy is where you really think about how to fill in each of the sections within your outline. Keywords should be used naturally within the content as well as subheadings. A tool like ChatGPT can help as you break down your content into each section:
How to use ChatGPT:
“Generate content for section 1: ‘Write about the wide reach of online marketing.’”
This example is merely meant to illustrate how to prompt the AI to delve into each section of your article. The output will be optimized with your keywords intermingled with insightful analysis on the topic prompt.
As you continue to build your article, the AI will maintain a cohesive narrative, which ensures a more seamless transition between sections. It also maintains content that is SEO-optimized and reader-friendly. This balance between SEO and readability will make your content more likely to rank higher in search engines.
Meta descriptions and tags play a crucial role in SEO. A meta description, typically around 160 characters, summarizes an article’s content. Search engines often display this in search results beneath the page title. ChatGPT crafts concise and compelling meta descriptions that include your target keyword.
How to use ChatGPT for meta descriptions:
“Write a meta description for content about marketing.’”
The result is an engaging summary that includes your keyword and is tailored to catch the reader's interest. This strategy can enhance click-through rates and support your SEO efforts.
Then there are the meta tags, also known as HTML tags. These snippets of text describe a page's content but aren't visible on the page itself. They communicate with search engines, providing more information about your webpage, and can include meta keywords, meta descriptions, and title tags.
How to use ChatGPT for meta tags:
“Generate HTML tags for content about marketing”
You can insert these meta descriptions and tags directly through your CMS. In this way, every part of your content, seen and unseen, works to enhance your SEO.
It's crucial to create a compelling conclusion for your SEO-optimized article. This is your chance to reassert the main points and persuade your reader to take a specific action.
How to use ChatGPT to write a conclusion:
“Write a conclusion that encourages readers to try online marketing strategies.”
ChatGPT will craft a conclusion that subtly motivates readers to test the advantages of online marketing. It adds value and inspires readers to act. The conclusion is another opportunity to include the keywords one final time. This enhances the SEO value of your content.
With ChatGPT, creating a persuasive conclusion that encourages action and boosts SEO is straightforward. You can provide a meaningful end to your content that resonates with readers and meets SEO standards.
On-page SEO refines your content, making it attractive to search engines. It's a key step to ensure your hard work gets the attention it deserves. ChatGPT can assist you in optimizing essential on-page SEO elements.
Consider the importance of keywords in subheadings. Subheadings break up the text, enhancing readability and offering keyword integration opportunities. For example, if your keyword is "benefits of online marketing," you can command ChatGPT to "Suggest subheadings using the keyword 'benefits of online marketing.'"
The tool generates SEO-friendly subheadings, making your content more identifiable for search engines.
Think about image alt texts too. These concise descriptions help search engines comprehend your images and improve accessibility for visually impaired users. By commanding ChatGPT to "Suggest image alt texts for an online marketing topic," it can create relevant alt texts, further improving your on-page SEO.
After careful research, outlining, and writing, you've crafted your content. But is it ready for the world? Not quite. The next crucial step - reviewing and editing - awaits.
You may wonder, "Why review? This was composed with great attention to detail." Even with ChatGPT's precision in generating engaging content, reviewing is vital to ensure coherence and context. This is where your unique perspective is invaluable.
Go through the entire piece, checking for seamless transitions between points. Make sure the content is clear, grammatically correct, and free of spelling errors. Despite AI's advancements, manual editing remains indispensable.
And don't forget about SEO best practices. Check that your keywords are well-positioned, meta descriptions are compelling, and your on-page SEO is perfect. By adhering to these steps, you'll transform your SEO-friendly content into a polished piece, ready for publication.
The digital landscape is evolving at an unparalleled speed, and ChatGPT offers a good solution to crafting SEO-optimized articles in multiple steps. Imagine cutting your content creation time in half while improving SEO and quality of your articles. With Lexii, this entire process is streamlined into an effortlessly coherent workflow; not just a time-saver but a game-changer in AI article writing for SEO.
Lexii was built strategically for SEO-optimization, implementing keywords, outline, meta and social in just minutes. Why wade through ChatGPT’s manual process when Lexii offers a smarter, faster, and more efficient alternative? By leveraging the power of AI, Lexii will allow you to scale SEO-optimized content generation with ease. Book a demo and try Lexii Free today.